The Worst Thing Ever

The Democrats' latest attempt to appeal to men is literally the worst thing ever

God, it’s awful. I mean, really awful. Maybe the worst thing I’ve ever seen—and I watched an episode of She Hulk once.

I’m talking, of course, about the latest Democrat political ad, aimed at convincing “real men” to vote for Kamala Harris.

The 90-second advertisement, doing the rounds on social media, was produced by Jacob Reed, one of Jimmy Kimmel’s writers, which helps to explain why it’s so diabolically, cringe-inducingly bad.

It features a variety of “real men,” from a gym rat and a biker to a rancher and a hunter, all of whom make braggadocious claims about their masculinity, before revealing that they’re also—big surprise!—“man enough” to vote for Kamala Harris.

“I’m a man,” says one man.

“I’m a man,” says another.

“I’m a man, man,” adds yet another.

“And I’m man enough”—then another.

“I’m man enough to enjoy a barrel-proofed bourbon”—and another.

“Meat” (it’s the second man again now).

“Man enough to cook my steak rare.” A new man. I notice that he appears to have gynecomastia, which is man boobs.

Get ready for the swerve.

“I’ll tell you another thing I sure as sh*t ain’t afraid of”—I think this is man number 3 again—“women.”

The cast of manly men then list all the ways they support women—from ensuring they have full reproductive rights to having the freedom to be “childless cat ladies,” in a clear dig at Trump’s running-mate JD Vance—before ending with an endorsement of Kamala Harris.

“If a woman wants to be president? I hope she has the guts to look me in the eye and accept my full-hearted endorsement.”

If you’ve made it this far, congratulations: you’re made of stern stuff. Lesser men (and indeed women) would not have lasted the full 90 seconds.

And now comes the important question. Since when did the Democrats care about unreconstructed men who like grilling and repairing their cars and lifting weights and would sooner probably vote a Thanksgiving turkey into the White House than a Kamala Harris?

Truth is, they didn’t and they don’t. You know this, I know this—they know this. And yet…

Everything about this advert is a lie.

For a start, the people are all actors, and not one of them is the kind of I suppose wavering Republican who would usually vote red.

Take Wayland McQueen, for example. He’s a far-left comedian who lectures people on white privilege, which probably explains why you’ve never heard of him.

Or Lanre Idawu, the jacked black guy who likes meat and deadlifts 500lb but is man enough to braid his daughter’s hair. He’s a Nigerian actor who does gay-for-pay movies and photoshoots with his bum out. He’s a friend of the Obamas, unsurprisingly.

But it’s the message itself that’s most egregious, so totally out of keeping with what we know about the Democrats and their attitude to men.