Essay: Fake and Ghey

Eat Just, the company responsible for the monstrosity that is the "plant-based egg", is in serious trouble. Good! But don't think fake food is going anywhere

A new Wired investigation claims Eat Just is in serious trouble

If you’ve followed my writing over the course of the last three years, you’ll know that I have a rather personal… beef with the fake-food startup Eat Just and its founder and CEO Josh Tetrick. Hopefully, you understand why. Eat Just’s products represent the opposite of everything I stand for…